David Ogilvy once said, "In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman". So who's the salesman of the year then? Yash Raj Films or Ranbir Kapoor?
Anyway, the first look (as termed by YRF) of Ranbir Kapoor in Yash Raj Films’ forthcoming movie, “Rocket Singh – Salesman of the Year” is out and how! Rocket Singh – Salesman of the Year went on floors on May 2, 2009. This marks the coming together once again of the “Chak De India” Director/Writer combination of Shimit Amin & Jaideep Sahni in a funny & exhilarating coming off age movie, set in the new Indian economy. The extremely popular and talented Ranbir Kapoor plays the lead role as the salesman of the year. This Yash Raj Films movie is set to release in December 2009.
What's interesting is the fact that Yash Raj is not known to reveal anything about their film till the penultimate month. Now if this film is ready to to hit the theatres this December, it'll be surprising to know what made Yash Raj Films decide to release the look of Ranbir Kapoor in Rocket Singh - Salesman of the year five months prior to the release of the film.
There is another interesting tit bit about the picture. Though Yash Raj calls it the 'first look', it is only the look of Ranbir Kapoor which they've released, and that ain't rocket science my friend. It's nothing to do with the poster or the first look of the film. But yes, if YRF has decided to launch Shimit Amin and Jaideep Sahni in the film, we can surely understand
No comments:
Post a Comment